Hello there! I’m Alex a Product Designer based in the UK

I’ve been designing, building, and shipping products for the past 5 years, but my passion for web design started when I launched my own website agency at 15.

These days, I work with startups to bring beautiful, thoughtful designs to life, creating experiences that users genuinely love. My experience lies mostly in B2B SaaS, where I helped scale my last company from 5 to 40 people and grew revenue to £2.1M.

Work

Below is a curated list of work from the past 5 years. I am in the process of adding more work.

If you want to discuss a case study in more detail, please book a chat with me.

Enjoy

Bringing Sports Psychology to Every Athlete

Ebb is a young fitness startup on a mission to help every athlete think, feel, and perform their best through accessible sports psychology.

I was responsible for developing the overall brand image, designing an app for IOS/Android and implemented a robust design system that sets ebb up for future scaling.

View case study

Timeline

Jun ‘24 - Oct '24

Type

Contract
B2C
Health & Fitness

Role

Product Design
Brand Design
Design Systems

Collaborators

Sam Holden (CEO)

Adrian Rossignol (CTO)

Marco Coppola (Engineer)

3 iphones showing an athletes personalised journey (left), the homepage (middle) and session page (right)

The signin card open from the bottom of the login screen

2 screens, left showing the psychologist message during the onboarding and the right showing an example of an onboarding question

From Engineer to Head of Product

OneUp is a platform designed to streamline sales team management and drive motivation.

I joined OneUp as the 5th hire, fresh out of university, and helped grow it from a small team of 5 to over 40. Along the way, I contributed as an engineer, designer, product manager and leader, helping shape the product and an inspiring company culture.

View case study

Timeline

2019-2024

Type

Permanent
B2B SaaS

Role

Engineering
Product Design
Product Management
Leadership

A screen showing the commission management dashboard

Making Fitness Accessible Through Personal Trainer Matching

I co-founded Bel alongside two other founders with a mission to help people become better in everyday life by connecting those looking to get fit (heroes) with the right personal trainers.

I led the creative direction for the brand and product, designing and building the website, onboarding flows, and the matching platform for heroes and trainers. I also shaped the product strategy and go-to-market plan while designing visual assets for marketing.

We launched Bel with 50 active coaches and attracted over 250 heroes in the first month, generating £6,000 in revenue for trainers during the beta.

Case study coming soon